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Licensed Firework coaches

Fay Phillips-Jones

Cornwall


I specialise in career coaching for HR, People and leadership professionals at all stages of their careers - from those taking their first steps into HR through to senior leaders and executives.

I support clients who are:

- Feeling stuck or uncertain about what they want next
- Navigating change, including redundancy, career breaks or organisational change
- Progressing their careers, through promotion, stronger leadership or a move within HR
- Repositioning themselves, particularly after a varied or non-linear career
- Building confidence in their strengths, value and professional identity
- Strengthening their job search, including CVs, LinkedIn and interview preparation
- Exploring a new direction, such as a career change, portfolio career or self-employment

My particular specialism is the HR and People profession. Before becoming a coach, I spent more than 20 years working across HR, executive search and recruitment in the UK, Europe and Singapore. This gives me a strong understanding of the HR employment market, how organisations hire and what enables candidates to stand out.

My coaching combines thoughtful reflection with practical career strategy. I help clients understand themselves more deeply, recognise the value of their experience, challenge the beliefs holding them back and translate their strengths into a clear and credible career story. My approach is warm, honest and encouraging, while also providing the structure, challenge and accountability needed to move forward.

My coaching style is honest, practical and human-first. Clients can expect a warm, supportive space to think openly, balanced with thoughtful challenge, real-world insight and clear, purposeful action.

Laura Parker

Buckinghamshire, UK

I coach people who are mid-career and don't know how they want to spend the next 20 years of their working life. Most of my clients have lost their confidence, struggle to articulate the value they bring as an employee and can't readily identify their transferable skills. With a background in professional services I particularly love supporting people in law and accounting firms. I also want to help small businesses where a career path is not as obvious so love hearing from people in that world.

My approach to coaching is rooted in the belief that with enough space and guided support, you have the answers to what you need within yourself.

Our relationship will be collaborative, to help you identify your strengths, uncover limiting beliefs, and develop practical strategies.

I believe that coaching is a process of self-discovery, and I provide a non-judgmental space for you to do just that. I'm not you, and I don't have your experiences, but I do have the skills and the time to help you uncover what's right for you.

Cheryl Royall

South Wales

I help professional women, who feel uninspired and disconnected in their careers, rediscover work that excites and inspires them.

I am a calm, empathetic coach, and I love seeing the confidence return as my clients realise they CAN find a job they love!

✔Are you feeling stuck in a career that no longer excites you?

✔Do you constantly feel that you should be doing something more meaningful?

✔Are you ready for a change but don’t know where to start?

Sound familiar? You’re not alone! Many professional women feel stuck and unsure how to move their careers forward - that’s where I come in.

I offer structured coaching programmes that are flexible to meet your unique needs.

✔ Reconnect with yourself—understand your values, skills, and strengths.

✔ Rebuild confidence lost through career uncertainty.

✔ Uncover your true passions and explore new career possibilities.

✔ Find clarity and direction to transition into a fulfilling career.

I know how it feels to be lost in your career because I’ve been there. My journey took me through multiple industries, always searching for "the one" that would bring meaning and fulfilment. With the support of an amazing coach, I finally discovered my true passion—helping women unlock their potential—and I haven’t looked back since.

What My Clients Say:

“Cheryl is a wonderful coach who has helped me identify my strengths, values, skillset, motivators and so much more. She is incredibly compassionate and will tailor the sessions to suit her clients' needs and preferences. She has helped me navigate a career change with confidence and I couldn't be more thankful.” Jessica, Trainee Mid-Wife.

I have over 15 years of management experience across multiple industries, combined with professional certifications, including:

✔ Licensed Career Change Coach

✔ ILM Coach & Mentor

✔ DiSC Certified Trainer

I specialise in:

✔ Career Change – guiding women to find work they love.

✔ Career Development & Clarity – helping professionals identify their strengths & next steps.

✔ Leadership Growth – empowering women to step into leadership with confidence.

What My Clients Say:

"When I made the decision to become self-employed, I needed the confidence and vision to make it happen. Cheryl was hugely encouraging, supportive, and a wonderful listener. She helped me clarify my thoughts and identify the steps I needed to take so that ‘being my own boss’ became a reality.” Jane, Diversity, Equity & Inclusion Consultant

I’m not just your coach – I’m your supporter, your cheerleader, and I’ll guide you to a career you love!  

Hazel Spain

Kent, UK

Coaching specialisms:

1. Career Advancement: helping individuals to gain clarity, confidence and the tools to navigate career transitions or reach their next level in their professional journey.

2. Overcome Barriers: Supporting professionals to overcome self-doubt, workplace obstacles and mindset challenges, that may be holding them back.

3. Leadership Growth: Equipping emerging leaders with the skills to thrive in leadership roles, manage setbacks and create meaningful impact.

My coaching philosophy is grounded in my core values, compassion, partnership, kindness and growth. I create a supportive and empowering space where clients can identify their goals, build resilience and develop strategies to overcome barriers, build self confidence and belief and achieve the success they dream of.

Olivia Graham

London

As an executive coach and business psychologist, I specialise in supporting individuals through pivotal career transitions—whether moving to a new role, entering a different sector, or discovering an entirely new career path. My approach centres on empowering clients to excel and thrive by helping them clarify their values and align these with their career choices, enabling them to find work that is both fulfilling and purpose-driven.

My coaching style is honest, supportive, and pragmatic, focused on fostering self-awareness to help clients realise their full potential. Combining support, encouragement, and “tough love” with humour, I create a safe environment where clients feel able to explore and step beyond their comfort zones.   By encouraging deep reflection and evaluating behaviour strategically, clients gain a clear understanding of how their actions impact their effectiveness and align with their goals.  As a result, many describe our sessions as life-changing, with outcomes that extend far beyond their careers.

With over two decades of experience as a certified Business Psychologist and Master Coach, I draw on a wide range of theories and practical strategies, tailoring my approach to meet the unique needs of each client. This provides them with the tools and insights needed to address leadership challenges and foster personal development.

Another key area of my expertise is "Power Hour" coaching—an impactful, results-focused intervention for individuals kept awake at night by a specific dilemma or obstacle.  In just one hour, clients move from feeling overwhelmed to gaining a fresh perspective, clarifying their thinking, and unlocking the insights needed to identify potential solutions. By the end of the session, clients feel re-energised, confident, and ready to tackle their challenges.

Simona Giancola

The Netherlands & Italy

I am a life and career coach who works primarily with internationals and expats. As one of them myself, I have experienced first-hand how to is to move to a new country where you need to start from scratch in your career and in your personal life.

I am an empathetic coach who respects and supports each individual's pace and steps to the transformation they wish, who also does not refrain from being confrontational when needed. I am encouraging and honest in my relationships with my clients. I work with practical tools and methods that the client can apply not only during our coaching trajectory together, but after and beyond that.

Binny Langler

Victoria, Australia

I believe in the radical idea you can design the work life you want!

You're a professional who's reached a stage in your career where you're looking for more - meaning, fulfilment, flow and happiness when it comes to what you do for work.

Having navigated two career changes of my own...from Hotel management, to Digital Product Strategy to full time Coaching - I know that feeling of waking up and wondering 'is this as good as it gets?' and then feeling stuck on what the next step should be.

Bringing together 10 years of coaching expertise, coupled with my own experience of the challenges confronted during this daunting life change.

I'm a big believer that...

'It's never too late to be who you might have been.'
- GEORGE ELIOT

Let me help you be that person...

Bringing down to earth practicality, coupled with unrivalled creativity & innovation.

You'll gain clarity & confidence, and a rekindled desire to wake up for work each day.

Exploring multiple possibilities for your future work-life.

Whilst finding greater meaning, purpose and alignment with the work that you do.

With 20 years of Design Thinking expertise - I've mastered the art of broadening your perspective, reframing the problem and identifying multiple possibilities - then creating a plan to target opportunities that are right for you.

I have an innate ability to tune into who you are, and what you're great at - working together we'll explore this, meeting your powerful self for the first time!

Joel Dietz

USA and beyond!

I support amazing people looking to discover a new career, or to thrive in the work they already do. We accomplish this together with humor and exploration, through a zoom lens focused on your long term-fulfillment. I have a particular passion for working with late career professionals wanting to bring their work identity into retirement through a career transition. Based in Houston, Texas and working with clients throughout the US, I welcome all clients pondering, “What’s next for me?” including those who identify as LGBTQ+.

Prior to launching my coaching practice, I gained senior-level corporate Learning & Development and Human Resources experience over 25 years, including roles coaching experienced and emerging leaders, and leading the recruiting function. Years ago, colleagues and friends began asking for support from their “HR friend” to plan their career transitions. In the process, I learned that I have a deep passion for helping someone build a road to an exciting new career and/or achieve more fulfillment in their current role. I would welcome the opportunity to support you. My coaching style incorporates exploration, humor, and most importantly, a real drive toward outcomes.

I approach conversations about “career” from a broad perspective, beyond skills and interests. (Hello, Firework Coaching framework!) I have several additional tricks up my sleeve including the Myers-Briggs Master Practitioner Credential, proficiency in interpreting the Strong Interest Inventory, and Hogan Assessments Certification. In preparation to support you, I completed a MS in Human Resource Development from the University of Texas at Tyler and additional graduate studies in Executive & Professional Coaching from the University of Texas at Dallas. I look forward to learning about what you’d like to accomplish.

Jessica Harley

West Sussex


I am a career coach based near Chichester in West Sussex. I work with clients locally and online throughout the UK.

I support people who know that something about their working life needs to change but are struggling to see the way forward. They may feel stuck in an unfulfilling role, exhausted by a difficult working environment, uncertain about changing direction or frustrated that their applications and interviews are not showing what they can offer.

My coaching commonly focuses on three areas:

• finding a new career direction when you are unsure what comes next;
• creating a healthier, more rewarding role or way of working;
• communicating your value more confidently in job applications and interviews.

Clients often arrive having lost sight of their strengths or believing that they have somehow failed. I help them make sense of what has been happening, recognise the experience and value they bring, explore realistic possibilities and turn their thinking into practical next steps.

I listen closely and tend to notice patterns, strengths and possibilities that clients cannot yet see for themselves. I create a supportive, non-judgemental space for honest reflection, while also asking questions and offering practical exercises that help people move beyond reflection and take action. My approach is always shaped around the individual rather than a fixed coaching process.

Before becoming a career coach, I spent 25 years working in education, training and people development. I have also experienced redundancy and significant career change myself, so I understand how unsettling it can be when an established professional identity no longer feels secure.

I am a Firework Licensed Career Coach and a member of the Association for Coaching. Sessions can take place in person near Chichester or online.

Graham Cavan

Cambridgeshire

Hello! I am a professional accredited Executive, Career and Behavioural Change Coach and Business Mentor with over 30 years leadership experience in coaching and mentoring global transformation leaders and teams within FTSE 100 companies to achieve successful outcomes.

My coaching approach is focussed on collaborating with you as a thinking partner in a creative space, that enables you to explore, dream big and achieve your career transition ambitions.

When working together, we spend time capturing the initial goals for our coaching collaboration, before starting to explore the reality of your current unique situation including potential challenges that may need to be overcome. From there, we work together to develop a customised coaching plan that is tailored to your specific requirements.

We would then dig deep, with a bold and curious mindset, to uncover potential options and strategies to achieve these goals before mapping out a roadmap of next steps to deliver a successful outcome.

Throughout the coaching process, I focus on helping you develop the skills, behaviours, and knowledge you need to succeed. This involves helping you to identify areas for personal growth, and providing guidance and support as you work to improve in these areas.

I believe it is important for a coach to encourage, challenge, share observations and provide feedback when necessary to support your personal accountability. This means we regularly review your progress throughout the coaching process and can pivot direction where and when required. In addition, I aim to help you to leverage your strengths and build on your successes, so that you can continue to grow and achieve your goals over time.
I am totally committed to helping you with the tools and support you require to achieve your full potential.