Fireside Chat with Alice Stapleton

Initial chat - key moments:

3.05 - Introduction to Alice

4.14 - Alice’s story before her career change and why she decided to become a coach

5.33 - How Alice transitioned to become a full time coach

7.02 - Why Alice moved to focussing more on career change coaching

7.36 - How Alice gradually built up the time she focused on coaching

9.07 - How Alice transitioned from personal development coaching to focus on coaching those in their 20s and 30s.

11.46 - Why Alice found it to be important to share a narrative with her clients about age and her own career change experience

14.09 - How Alice initially found her clients and marketed herself

17.19 - How Alice used her website and blog to attract more clients

18.48 - How Alice uses Firework as a structured framework for career coaching

20.36 - How Alice uses introductory sessions to make sure there’s a good fit between coach and client

23.14 - The aspects of running a coaching practice that Alice finds challenging

25.42 - How Alice plans to become a coach supervisor and evolve her coaching business

27.10 - What Alice wished she’d done differently at the start on SEO and coaching packages

Audience Q&A - key moments:

25.55 - How to determine your niche

32.35 - How completing the Firework programme changed Alice’s coaching practice

35.48 - How to sell the length of a career coaching programme to clients

38.57 - How to help clients whose fear is holding them back

41.25 - How many clients to take on at the same time

42.59 - What fees to charge and how to deal with the money side

48.48 - Whether to offer additional services e.g. C.V.s and interview preparation

50.38 - How to work with fear and limiting beliefs

52.28 - How often Alice blogs on her website and what topics she covers

54.57 - How to find graduates as clients

55.37 - What it’s like to work as an associate coach and how to find those opportunities

57.54 - What Alice does in terms of online vs face-to-face coaching